A majority of small and medium sized businesses say they wouldn’t have survived the pandemic with technology from just a decade ago.
Many small businesses weren’t prepared for the pandemic and its economic impact and were forced to digitize as a result. They did this by ensuring their employees had access to the online collaboration tools and video conferencing software they needed to do their jobs, says a report by Salesforce.
71 percent of small and medium sized enterprises say they survived the pandemic through digitization, while 66 percent said their businesses would not have been able to survive using 10-year-old technology.
72 percent of SMBs have increased their company’s online presence over the past year while 42 percent have accelerated their technology investments over the past year when compared to 33% in August 2020.
This shows that while the pandemic has hit businesses hard, it has also sped up an inevitable move towards technology that should lead to better business in the longer-term.
This shows that while the pandemic has hit businesses hard, it has also sped up an inevitable move towards technology that should lead to better business in the longer-term.
Company bosses are very used to considering the customer experience in their sales strategies but the focus is now firmly on the rise of the digital customer experience.
During the pandemic, customers have become increasingly comfortable with a digital-only experience of ordering food, groceries and other purchases online. For these customers, a positive experience can be delivered by way of a series of well designed and seamless series of digital interactions.
Business managers must now invest time and energy into understanding the digital journey a customer takes in your business. Understanding your customer’s journey is vital to both improving the value your business offers to customers as well as unlocking greater revenue generating potential in your business.
This journey can involve a mix of mobile phone interactions, video conferencing, e-commerce web platforms and more. Technological solutions such as Augmented and Virtual Reality are on the rise.
All of these things rely on your company’s ability to get and stay online and we are, of course, here to support that.
You should now be having discussions with your IT company on how to ensure computing power does not let you down. Please feel free to call UK Business IT on 01782 264455.or contact us via this website.
